![]() Items that can go for $1.25 to $1.50 will soon be found in the mix at some locations amid the typical assortment of $1 products.Īnalysts with J.P. The company had already begun testing higher prices at several hundred of its nearly 8,000 locations in a section of the store called “Dollar Tree Plus” with items that can go for as much as $5. Witynski said this week that Dollar Tree is a “test-and-learn” company, and they’ll be watching how customers react. That has hit businesses of every type, perhaps especially one that has held the line at $1 for decades. And this week in an appearance before Congress, Fed Chair Jerome Powell said that price increases have worsened amid snarled supply chains and rising labor costs. reached 4.2% in July, the highest in three decades. But a dollar this year will not buy you what it did in 2020.Īnnual inflation in the U.S. Raising some prices will certainly give the national chain some flexibility and likely more variety on its shelves. “For decades, our customers have enjoyed the ‘thrill-of-the-hunt’ for value at one dollar - and we remain committed to that core proposition - but many are telling us that they also want a broader product assortment when they come to shop,” said CEO Michael Witynski in a prepared statement. ![]()
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